About the client:
Kalan Lisbie is a semi professional footballer and content creator with over 100,000 followers on TikTok. He educates upcoming footballers and gives the advice to help them reach their true footballing potential. He has a fantastic reputation within the football industry. His family is full of success stories at different levels in the game. Kalan was a real pleasure to work with and someone that understood the importance of growing his personal brand on socials. He will definitely go far!
I love Kalan's mission. Young footballers spend so much time on their phones and social media, so why this is a perfect way for Kalan to grab their attention and provide genuinely useful content that could help them develop. The short, engaging content he produces aims to leave the viewer with actionable tips that they can take into their next training sessions or games. As someone that has been through the youth systems, he knows exactly which talking points are the most helpful, but he also engages with his audience who ask for specific content. It's a fantastic way to help young players and try to make a positive impact in the football social media space.
Work completed:
I provided a consultancy package with an in depth social media strategy covering:
Page audits
Breaking down his target audience
Competitor analysis and inspiration
Recommended content pillars
Brand partnership strategy
Content inspiration
Hashtag and key word research
Niche research
Kalan wanted to work with more brands, particularly brands in the football industry that he genuinely loves! Ultimately, we had to understand exactly what value these brands could get from Kalan, as well as getting brands involved that understand and can back Kalan's positive mission.
Results:
After my consultancy he gained over 10,000 followers and partnered with Under Armour, Rising Ballers, Kit Locker and Train Effective.
Kalan deserves huge credit for his work ethic and consistency. I simply guided him down the correct routes to success and he actioned the strategy perfectly. He can take full credit for his success. I'm sure our working partnership will continue to develop and provide fantastic results for months to come!
Testimonial:
Kalan: "Thanks for the great insights on how to grow my online presence, everything was great!"
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