About the client:
Switch Football provides football fans with behind the scenes access to players, games and fan culture around the world. They boast 150,000 followers on Instagram.
My Work:
I'm responsible for the short form video content on the Instagram page. Our mission is to be different. I get it, everyone says that, but Switch Football don't want to be like the rest of the football pages you see. We want to go deeper and really explore football culture/behind the scenes to deliver content that you can't find anywhere else.
My role also includes travelling to games in the Champions League to film content of the atmosphere, fans, players leaving the stadium and the culture around the ground. Being able to attend these games for work is really a dream come true.
Results:
Multiple viral moments including reels with 2.5M, 2.2M and 1.6M views. 9M+ monthly reach.
Testimonial:
"A pleasure, you're smashing things!"
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