About the client:
The Football Faithful is an online football website producing daily articles and social content. They also produce physical football books.
I worked in collaboration with Ollie Lubanksi (founder of Luban Media) on this three month project to rebrand their social pages, create graphic templates for their weekly series (TOTW, POTW etc.) and implement a strategy to grow the community of engaged readers.
Some key moments included promoting their big giveaway to followers, increasing newsletter sign ups and their first book launch.
Collaborations:
We secured collaboration with multiple fan pages on Instagram. These pages boast over 1000,000 followers and allowed us to promote content pieces to specific groups of football fans and drive them to the website, newsletter etc.
Results:
Across Facebook and Instagram, we achieved some huge numbers and improved reach. Including this Luis Diaz Facebook post reaching 3,000+ likes early on in the project...
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